This is something that Medicine on the Move is currently exploring within the local context as we develop our health messages. In order to avoid “reinventing the wheel”, we need to explore concepts of disease and specific needs in the communities we hope to reach and find ways of crafting the messages to impact those who need to hear them. I would love to hear from those of you with health communication experience and any experience or advice you might have. With your help, we CAN make a difference!
In the meantime, enjoy some snapshots of various health communication campaigns and messages here in Ghana! Local artists are often hired to help create message boards (which help the local economy) Ghanaian celebrities pitch in too just like in the US, not to mention corporate sponsorships as well.