With your help the people of West Africa have "a chance, not only to change their own lives and their own destinies, but to change the future of an entire generation".
Friday, June 1, 2012
The road side infomercial
Submitted by Michaela Sholes
Every part of the world has various angles from which to portray health issues, including the "infomercial" perspective on health. In the US, you'll see the latest vitamin trend which promises to regrow hair, give you "super energy" and various other promises which are tailored to appeal to what is important to us as a culture. It's no different in Ghana, as you can see from this advertisement located on a busy intersection, where the ailments range from spiritual in form (i.e. witchcraft), to cultural (sexual weakness), to actual health issues (Bilharzia, stroke, etc...) that may also go by local names. This is part of the challenge in health education as we want to be respectful to culture and perspectives that are not our own, but also to address these ideas that are very real to many.